New Jersey

Needlepoint Shops on the Jersey Shore

Five shops, three in Monmouth and Ocean counties and two about sixty miles south, in Ocean City and Cape May.

The Jersey Shore has five needlepoint shops we can confirm, in two groups about sixty miles apart. In the north, Threads Too is on River Road in Fair Haven and Stitching Pretty is on Route 35 in Eatontown, under six miles apart, and Bay Head Needlepoint is about fifteen miles further south in Bay Head. In the south, Scrim Discovery Needlepoint is on Haven Avenue in Ocean City and Stitch by Stitch is on Ocean Street in Cape May, about thirty miles apart.

Two of them give seasonal hours and a third publishes none, so this is a stretch of coast to call ahead on.

Monmouth County

Threads Too

Address
799 River Road, Fair Haven, NJ 07704
Phone
(732) 530-9092
Hours
Tuesday to Friday 11am to 4pm, Saturday 11am to 3pm
Website
threadstoo.com

A needlepoint shop on River Road since 2017, with hand-painted canvases, classic and trendy, threads, finishing through the finishers it works with, and help for beginners. You say hello through a Dutch door, and the shop dog is called Tucker.

Closed on Sundays and Mondays. Stitching Pretty in Eatontown is under six miles south.

Stitching Pretty

Address
246 Route 35, Eatontown, NJ 07724
Phone
(732) 996-7376
Hours
Sunday 10am to 2pm, Monday and Tuesday 10am to 4pm, Wednesday noon to 6pm, Thursday 10am to 4pm
Website
stitching-pretty.squarespace.com

A needlepoint shop on Route 35 with canvases in stock, threads from DMC pearl cotton to Silk & Ivory and Kreinik metallics, and finishing, framing included.

Open from Sunday to Thursday, and until 6pm on Wednesdays. It publishes no hours for Friday or Saturday.

Ocean County

Bay Head Needlepoint

Address
58 Bridge Avenue, Bay Head, NJ 08742
Phone
(732) 701-7448
Hours
Fall hours: Thursday to Sunday 10am to 4pm
Website
bayheadneedlepoint.com

A small needlepoint shop in a Victorian from about 1880 in the middle of Bay Head, with canvases, Bay Head designs of its own among them, threads, custom design, and finishing. The door is pink and on the Lake Avenue side of the building, around the corner from Taylor Sam's cafe.

Its site gives these as fall hours in four places, but one line on its homepage says Friday to Sunday, so call before a Thursday visit. It ran a Sit & Stitch on summer Mondays in 2026.

Cape May County

Scrim Discovery Needlepoint

Address
924 Haven Avenue, Ocean City, NJ 08226
Phone
(609) 398-6659
Hours
Fall and winter: Wednesday to Saturday 10am to 4pm. Summer: Monday to Saturday 10am to 4pm
Website
scrimdiscovery.com

Trading since 1976, in a store of nineteen hundred square feet with hand-painted canvases from more than sixty artists, threads, accessories, finishing, and framing. Its site posts a trunk show calendar, with a painter for every month of 2026.

Its address and hours are in an image at the foot of its site rather than in the text. It publishes no Sunday hours in any season.

Stitch by Stitch

Address
315 Ocean Street, Unit 9, Cape May, NJ 08204
Phone
(609) 898-9606
Website
stitchbystitchcapemay.com

A needlework shop for cross stitch and needlepoint, trading in Cape May for more than thirty years, with threads, patterns, and canvases, Cape May designs among them.

A combined needlework shop rather than a needlepoint-only one. The shop publishes no hours on its site, so call before you go.

Which one to go to

On a Sunday, Stitching Pretty in Eatontown is open from 10am to 2pm, and in the fall Bay Head Needlepoint is open from 10am to 4pm.

After work, Stitching Pretty stays open until 6pm on Wednesdays. The others that publish hours close by 4pm.

For framing as well as finishing, Stitching Pretty and Scrim Discovery both frame.

For a canvas of the town you are visiting, Bay Head Needlepoint has Bay Head designs of its own, and Stitch by Stitch carries Cape May ones. Stitch by Stitch also sells cross stitch.

Before you go

FAQ

Is there a needlepoint shop in Red Bank, Asbury Park, or Point Pleasant?

Not in those towns that we have been able to confirm, but each has one close by. Threads Too is about two miles from the middle of Red Bank, Stitching Pretty is under five miles from the middle of Asbury Park, and Bay Head Needlepoint is about a mile and a half from the middle of Point Pleasant Beach.

What about Atlantic City, Avalon, or Stone Harbor?

Scrim Discovery in Ocean City is about ten miles from the middle of Atlantic City and about sixteen from the middle of Avalon. Stitch by Stitch in Cape May is about eleven miles from the middle of Stone Harbor.

Can I see the northern shops in one day?

Threads Too and Stitching Pretty, under six miles apart, are both open from Tuesday to Thursday, and Bay Head Needlepoint's fall hours start on Thursday, which makes Thursday the day for all three. One line on Bay Head's site says it opens on Fridays, so call before counting on it.

Is Stitch by Stitch the same shop as the one in Larchmont?

No. Our Westchester page lists a different shop of the same name in Larchmont, New York.

New to needlepoint?

If you are heading to one of these shops for the first time, it helps to know roughly what you are looking at before you walk in.

Nearby? We have also written up Princeton, Northern New Jersey, Philadelphia and the Main Line, and New York City, or search the map for anywhere else.

Find a Needlepoint Shop Near You

Shop details were checked in September 2026 against each shop's own listings. Hours change with the seasons here, so please call ahead. If something here is out of date, or your shop is missing, tell us and we will fix it.