Needlepoint Shops on the Jersey Shore
Five shops, three in Monmouth and Ocean counties and two about sixty miles south, in Ocean City and Cape May.
The Jersey Shore has five needlepoint shops we can confirm, in two groups about sixty miles apart. In the north, Threads Too is on River Road in Fair Haven and Stitching Pretty is on Route 35 in Eatontown, under six miles apart, and Bay Head Needlepoint is about fifteen miles further south in Bay Head. In the south, Scrim Discovery Needlepoint is on Haven Avenue in Ocean City and Stitch by Stitch is on Ocean Street in Cape May, about thirty miles apart.
Two of them give seasonal hours and a third publishes none, so this is a stretch of coast to call ahead on.
Monmouth County
Threads Too
- Address
- 799 River Road, Fair Haven, NJ 07704
- Phone
- (732) 530-9092
- Hours
- Tuesday to Friday 11am to 4pm, Saturday 11am to 3pm
- Website
- threadstoo.com
A needlepoint shop on River Road since 2017, with hand-painted canvases, classic and trendy, threads, finishing through the finishers it works with, and help for beginners. You say hello through a Dutch door, and the shop dog is called Tucker.
Closed on Sundays and Mondays. Stitching Pretty in Eatontown is under six miles south.
Stitching Pretty
- Address
- 246 Route 35, Eatontown, NJ 07724
- Phone
- (732) 996-7376
- Hours
- Sunday 10am to 2pm, Monday and Tuesday 10am to 4pm, Wednesday noon to 6pm, Thursday 10am to 4pm
A needlepoint shop on Route 35 with canvases in stock, threads from DMC pearl cotton to Silk & Ivory and Kreinik metallics, and finishing, framing included.
Open from Sunday to Thursday, and until 6pm on Wednesdays. It publishes no hours for Friday or Saturday.
Ocean County
Bay Head Needlepoint
- Address
- 58 Bridge Avenue, Bay Head, NJ 08742
- Phone
- (732) 701-7448
- Hours
- Fall hours: Thursday to Sunday 10am to 4pm
- Website
- bayheadneedlepoint.com
A small needlepoint shop in a Victorian from about 1880 in the middle of Bay Head, with canvases, Bay Head designs of its own among them, threads, custom design, and finishing. The door is pink and on the Lake Avenue side of the building, around the corner from Taylor Sam's cafe.
Its site gives these as fall hours in four places, but one line on its homepage says Friday to Sunday, so call before a Thursday visit. It ran a Sit & Stitch on summer Mondays in 2026.
Cape May County
Scrim Discovery Needlepoint
- Address
- 924 Haven Avenue, Ocean City, NJ 08226
- Phone
- (609) 398-6659
- Hours
- Fall and winter: Wednesday to Saturday 10am to 4pm. Summer: Monday to Saturday 10am to 4pm
- Website
- scrimdiscovery.com
Trading since 1976, in a store of nineteen hundred square feet with hand-painted canvases from more than sixty artists, threads, accessories, finishing, and framing. Its site posts a trunk show calendar, with a painter for every month of 2026.
Its address and hours are in an image at the foot of its site rather than in the text. It publishes no Sunday hours in any season.
Stitch by Stitch
- Address
- 315 Ocean Street, Unit 9, Cape May, NJ 08204
- Phone
- (609) 898-9606
- Website
- stitchbystitchcapemay.com
A needlework shop for cross stitch and needlepoint, trading in Cape May for more than thirty years, with threads, patterns, and canvases, Cape May designs among them.
A combined needlework shop rather than a needlepoint-only one. The shop publishes no hours on its site, so call before you go.
Which one to go to
On a Sunday, Stitching Pretty in Eatontown is open from 10am to 2pm, and in the fall Bay Head Needlepoint is open from 10am to 4pm.
After work, Stitching Pretty stays open until 6pm on Wednesdays. The others that publish hours close by 4pm.
For framing as well as finishing, Stitching Pretty and Scrim Discovery both frame.
For a canvas of the town you are visiting, Bay Head Needlepoint has Bay Head designs of its own, and Stitch by Stitch carries Cape May ones. Stitch by Stitch also sells cross stitch.
Before you go
- Check the season. Bay Head Needlepoint publishes fall hours, Thursday to Sunday, and Scrim Discovery opens Wednesday to Saturday in fall and winter and Monday to Saturday in summer.
- Call Stitch by Stitch first. It publishes no hours on its site.
- Plan around the closing days. Stitching Pretty publishes no hours for Friday or Saturday, Threads Too is closed on Sundays, and Scrim Discovery publishes no Sunday hours.
- Bring the canvas if you have one. Thread and mesh have to be matched to the specific canvas, and nobody can do that from a photograph. See our thread guide for what that pairing involves.
FAQ
Is there a needlepoint shop in Red Bank, Asbury Park, or Point Pleasant?
Not in those towns that we have been able to confirm, but each has one close by. Threads Too is about two miles from the middle of Red Bank, Stitching Pretty is under five miles from the middle of Asbury Park, and Bay Head Needlepoint is about a mile and a half from the middle of Point Pleasant Beach.
What about Atlantic City, Avalon, or Stone Harbor?
Scrim Discovery in Ocean City is about ten miles from the middle of Atlantic City and about sixteen from the middle of Avalon. Stitch by Stitch in Cape May is about eleven miles from the middle of Stone Harbor.
Can I see the northern shops in one day?
Threads Too and Stitching Pretty, under six miles apart, are both open from Tuesday to Thursday, and Bay Head Needlepoint's fall hours start on Thursday, which makes Thursday the day for all three. One line on Bay Head's site says it opens on Fridays, so call before counting on it.
Is Stitch by Stitch the same shop as the one in Larchmont?
No. Our Westchester page lists a different shop of the same name in Larchmont, New York.
New to needlepoint?
If you are heading to one of these shops for the first time, it helps to know roughly what you are looking at before you walk in.
- How to start needlepoint, for what a first kit needs to contain.
- Mesh count explained, for the number on every canvas label.
- Thread types, for the wool, cotton, and silk question.
- Finishing, for what happens after the stitching is done and what it costs.
Nearby? We have also written up Princeton, Northern New Jersey, Philadelphia and the Main Line, and New York City, or search the map for anywhere else.
Find a Needlepoint Shop Near YouShop details were checked in September 2026 against each shop's own listings. Hours change with the seasons here, so please call ahead. If something here is out of date, or your shop is missing, tell us and we will fix it.